Interior doors as an idea of your business

Not everyone can create a serious business of their own, but with even a small capital, you can organize a completely profitable business.

The main thing is a competent approach to business. So, having 100,000 rubles on hand, you can open a point for the sale of interior doors, which in a few months will begin to bring a good profit. What should be done for this?

1. Business plan

Drawing up a business plan is an important part of the project. It should indicate absolutely all expenses, as well as projected income from the sale. Here you need to plan in detail all your actions for several months ahead. The business plan should not be an unsubscription for the bank where you want to take out a loan. This should be a really functioning and working project.

2. Choosing a place

In any trade, the choice of the place where the point of sale will be organized is of great importance. Interior doors can be attributed to the category of repair and construction, so the best option is a construction hypermarket or a shopping center where goods for repair are sold. The place must be passable, otherwise no one will see your doors.

The area should be sufficient to accommodate 10-20 samples. At the same time, you should not immediately rent a large room, as this will be too expensive.

Thus, the main principles of choosing a place to open a retail outlet are the cost of rent and high passability. Let you spend a lot of time searching for a suitable place, but this is the most important thing in this business.

3. Search for a supplier

At the same time, you should search for a suitable supplier. Please note that you are interested in small wholesale, not every company works on such conditions. Stands for demonstration of samples can usually also be purchased from manufacturers, and with good discounts. The range of products should be dominated by inexpensive models, since they are in the greatest demand. But also put a few elite doors.

4. Search for delivery and installation options

When buying an interior door, the client usually orders delivery and installation services. To deliver the doors, you will need a cargo gazelle. It is not necessary to acquire it as a property, you can find a hired transport. Installation services are provided by special organizations or private owners. The contract is concluded in such a way that you will receive a small percentage from each installation order.

When all the organizational issues are resolved, you can start the official registration of your company. The best option is to register as an individual entrepreneur. Sole proprietors have tax benefits, a simplified reporting system. After receiving the registration documents, sign a lease agreement, a supply agreement, as well as a delivery and installation agreement.

Promotion and advertising

If you have chosen the right place for your point of sale, then you may not need advertising at all. The shopping center itself, where you rent a room, will contribute to your promotion. But still, additional attraction of buyers will not be superfluous. Print flyers and contact an advertising agency: they provide the service of distributing advertising in mailboxes, as well as distributing leaflets on the street.

Internet promotion is very popular today. Create your own website on the web, post information about the company on it, upload a catalog with all models of doors. Make a unique description for each of them. To maintain interest in the site and increase its rating on the Internet, periodically post thematic articles. Advertise your website on the Internet. For these purposes, you can also hire a specialist.

Pricing

One of the most important issues that you will have to solve is setting the price of the product. In the field of sales of interior doors, the cheat is from 40 to 150%. In the absence of experience, it is better to look at competitors and put similar prices. If there are competitors in the immediate vicinity, it is better not to reduce the price, but to stick to approximately their level. A price war will not lead to anything good. If there are no competitors, then for the first time you can set the price slightly lower than in the market to attract buyers.

Business development

At first, be sure to trade on your own. So you will learn a lot of useful nuances and become a professional in your field. Sellers can be hired only when the business is already established and put on stream. At the same time, be sure to conduct training with the sellers, telling them about all the subtleties of the case. A competent consultant should be able to answer all the questions of the buyer, which relate not only to the doors, but also to their installation.

Subsequently, you can organize your own warehouse stock of doors. To do this, choose the most popular models and popular sizes. Three doors of each design are enough. The cost of buying doors and renting a warehouse will be about 400,000 rubles.

You can develop your business in different directions. If there is a suitable place, you can open another outlet in another area of the city, and subsequently create a whole network of stores. If the trade is going well in this particular place, expand the range, offering not only interior doors and accessories, but also entrance doors.

Pub date: 2016.11.25